Finding the right tech PR agency takes homework. Traditional methods like mass press releases and broad media lists still exist, but most tech companies need more than that now. Funding announcements, product launches, and thought leadership campaigns. It adds up fast.
This list covers six US-based tech PR agencies. Some work with early-stage startups chasing visibility and investor attention. Others focus on enterprise clients or niche verticals like SaaS, cybersecurity, or automotive tech.
Before diving in, think about budget, company stage, and what kind of coverage you actually need. A startup prepping for a seed round has different priorities than a scaleup eyeing international expansion. So keep that in mind as you read through.
Factory PR
Overview
Factory PR is based in New York and Los Angeles. They’ve been around since 2001, working with tech brands that have a consumer-facing angle. Product launches, experiential events, and brand repositioning. That’s their wheelhouse.
Key Features
- Combines media relations with influencer partnerships and digital campaigns
- Experience in consumer tech, health, biotech, and adjacent verticals
- Works with companies that want coverage in both tech trade and mainstream outlets
Tech companies building out an influencer marketing strategy might find their approach worth a look. They treat creator relationships as long-term plays rather than one-off deals.
Past Clients: Past clients include ASOS, IKEA, and Ray-Ban.
Best For: Consumer-facing tech brands, product launches, and companies wanting both tech trade and mainstream media coverage.
Bottom Line
Factory PR has experience in brand positioning and media outreach for tech companies targeting consumer audiences.
Firecracker PR
Overview
Firecracker PR operates out of Orange County and has been at it since 2003. They work mostly with technology companies in SaaS, AI, cybersecurity, and related sectors.
Key Features
- Uses a structured five-step methodology called “Ignites”
- Sets publication targets and tracks media mentions monthly
- Has landed placements in outlets including CNET, TechCrunch, USA Today, and Forbes
Past Clients: Past clients include Fujitsu, Boeing, and TP-LINK.
Best For: B2B tech companies, SaaS platforms, and cybersecurity firms that want measurable media coverage tied to business goals.
Bottom Line
If you want a metrics-focused approach to media relations, Firecracker’s methodology might be a fit.
Inkhouse
Overview
Inkhouse has offices in Boston, San Francisco, New York, Seattle, San Diego, and Washington, D.C. Founded in 2007, they joined the Orchestra communications network in 2023. Their client work spans AI, cybersecurity, climate tech, healthcare, and venture capital.
Key Features
- Focuses on narrative development and long-form storytelling
- Has supported companies through IPO communications
- Handles content marketing, digital media, and thought leadership programs
Past Clients: Past clients include Databricks, Tanium, and Smartsheet. They supported ServiceTitan’s IPO communications in late 2024, as reported in media sources.
Best For: Growth-stage and enterprise tech companies, firms preparing for IPO or major funding announcements.
Bottom Line
For tech companies gearing up for big milestones, Inkhouse brings strategic planning and media outreach experience.
Kahn Media
Overview
Kahn Media is based in Moorpark, California. Founded in 2008, they specialize in automotive tech, mobility, and related verticals. The firm has earned recognition on the Inc. 5000 list.
Key Features
- Handles PR, visual storytelling, social media, influencer marketing, and digital advertising
- In-house team includes photographers, videographers, and graphic designers
- Works with automotive and mobility tech brands that need integrated campaigns
Past Clients: Past clients include Lotus Cars, Maserati North America, and RIGID Industries.
Best For: Automotive tech, mobility startups, EV companies, and tech brands with visual storytelling needs.
Bottom Line
If you’re in the automotive tech or mobility space and need integrated marketing support, Kahn Media’s industry focus could be relevant.
Makovsky
Overview
Makovsky is a New York-based firm that’s been around since 1979. They have teams focused on financial services, healthcare, technology, energy, and professional services. Long track record here.
Key Features
- Emphasizes sector-specific expertise built over time
- Handles corporate communications, investor relations, and crisis management
- Integrates data and analytics into campaign planning
Past Clients: Past clients include B2B tech companies and firms in regulated industries like financial services and healthcare.
Best For: B2B tech companies, fintech firms, healthcare tech and energy companies that need strategic communications and investor relations support.
Bottom Line
Companies in regulated industries or those needing investor relations help may benefit from Makovsky’s sector experience.
PR Plus
Overview
PR Plus (pr.plus) is a digital PR distribution service. No contracts, per-release pricing. They target outlets including AP News, Digital Journal, Benzinga, and network affiliate sites.
Key Features
- Distributes to 500+ outlets, including Google News and network affiliates
- Provides professional writing and “As Seen On” badges for client websites
- Pricing starts at around $197 per release
One thing to keep in mind: Press release distribution increases the likelihood of placements but doesn’t guarantee editorial coverage. Distribution means your release reaches newsrooms. Whether journalists write about it is another matter.
Best For: Tech startups and SMEs that need broad distribution without long-term agency commitments; companies focused on SEO benefit from backlinks.
Bottom Line
If you’re looking for a la carte press release distribution, their per-release model might fit your budget.
Choosing the Right Tech PR Agency
When selecting a tech PR agency, start with your goals. These six serve different markets and company stages.
For early-stage startups: Firecracker PR offers services scaled to smaller teams with measurable targets.
For consumer-facing tech brands, Factory PR has experience targeting both tech trade and mainstream media.
For B2B enterprise and fintech: Makovsky and Inkhouse work with larger companies in regulated industries.
For automotive and mobility tech, Kahn Media brings industry-specific expertise and visual production capabilities.
For press release distribution only: PR Plus offers per-release pricing without retainer commitments.
Before reaching out, figure out whether you’re after funding coverage, product launch visibility, or long-term thought leadership. That clarity helps when evaluating agencies.
Ask about their experience with companies at your stage. Request case studies with actual results, not just client logos. Find out who’ll work on your account day-to-day. And get clear on how they measure success, whether that’s placements, traffic, leads, or something else.
Evaluate each agency based on your current stage, target media outlets, and specific campaign objectives before committing to a retainer or project-based engagement.
FAQ
What does a tech PR agency do?
They help companies manage public perception and reach target audiences through media coverage, thought leadership, and sometimes influencer partnerships. Services range from press release writing to full campaign management around funding rounds or product launches.
How much does tech PR cost?
Monthly retainers typically run from $5,000 for boutique agencies to $25,000+ for larger firms. Some offer project-based pricing for launches or funding announcements. Distribution services can cost a few hundred dollars per release.
How long before PR produces results?
Most agencies say three to six months before meaningful coverage materializes. Startups should plan campaigns around specific milestones like product launches, funding rounds, or market expansions to get the most out of the news value.
Should early-stage startups hire PR agencies?
Depends on stage and budget. Pre-seed startups often don’t have enough news to sustain ongoing PR. Companies with funding milestones, product launches, or real traction tend to get more value from agency support. Consider project-based engagements around specific announcements rather than open-ended retainers.
What’s the difference between PR and marketing?
PR focuses on earned media, coverage you don’t pay for directly. Marketing typically involves paid advertising, demand generation, and owned content. Many agencies offer both now, which can simplify coordination but may increase costs.
